There’s a new footwear brand out there straight from Stockholm that my friend Gustaf Secher founded this year!!!
North 89 grew out of a passion for sneakers that initially started for Gustaf at a young age. Today a lot of sneakers focus on looks and design but less on functionality. The goal at North 89 is to take a functional approach on the classic and ever popular cup sole sneaker by combining innovative and classic materials with a touch of Scandinavian design aesthetics. These sneakers are wearable through out all of the seasons in style without sacrificing functionality. How cool is that?
I can’t wait for the Women Collection to come out! But for now…guys enjoy it!
Sold exclusively online: www.north-89.com
We design sneakers in the North for the World!
The No. 1 is their first model and is based on a simple silhouette on a cup sole. For this fall North 89 decided to use a rubberized upper to create a weatherproof shoe. It comes with a full lacing closure, waxed laces, calfskin lining and a antibacterial insole for support and comfort.
The color palette this season is dark blue, black, dark green and a light grey.
”Using innovative materials to create a more functional sneaker is something we strive for”
Founder & Creative Director